Digital signage—dynamic, screen-based displays—can transform a retail setting. Here’s why it’s a smart choice, backed by evidence from recent studies and industry insights:
- Boosts Engagement: Bright visuals, animations, and videos grab attention better than static posters. Real-time updates keep promotions fresh, encouraging impulse buys and more store visits. According to a Nielsen study cited by Digital Signage Today, 68% of customers say a digital sign influenced their purchase decision by catching their eye (https://www.digitalsignagetoday.com/articles/100-proven-roi-driven-digital-signage-statistics-2022/). Additionally, Intel research shows digital signage can lift sales by up to 33% due to its ability to captivate shoppers (https://www.nowsignage.com/blog/retail-digital-signage-statistics).
- Enhances Brand Communication: Tell your brand’s story and share tailored promotions. Schedule content to match the time of day—like morning deals or evening specials—for maximum impact. A survey by Arbitron found that 47% of people who saw a digital sign could recall its message, far outperforming traditional signage (https://www.nowsignage.com/blog/retail-digital-signage-statistics). Mvix notes that 84% of retailers believe digital signage creates more brand awareness than conventional channels, reinforcing its role in building a memorable identity (https://mvix.com/blog/digital-signage-statistics-2025-benefits-infographic/).
- Streamlines Operations: Cut printing costs and manual updates. Control content centrally to sync campaigns across multiple stores, saving time and keeping messaging consistent. ScreenCloud highlights that 60% of businesses using digital signage report reduced printing costs, while 40% see lower marketing expenses (https://screencloud.com/blog/8-digital-signage-retail-benefits). Digital Signage Today adds that 95% of retail banks, a comparable sector, are satisfied with their signage deployments, with payback periods as short as 18 months due to operational efficiencies (https://www.digitalsignagetoday.com/articles/100-proven-roi-driven-digital-signage-statistics-2022/).
- Gives a Competitive Edge: Stand out with modern, tech-savvy displays. Add customer data or social media feeds to create personalized experiences that build loyalty. CrownTV reports that digital signage increases foot traffic by 33%, drawing in new customers, while 80% of brands using it see sales rise by up to 33% (https://www.crowntv-us.com/statistics-digital-signage/). A FedEx Office survey further supports this, finding that 8 out of 10 consumers entered an unfamiliar store after seeing a digital sign (https://www.wallboard.us/blog/10-digital-signage-statistics-for-2023-that-prove-it-works/). Moreover, Rise Vision notes a 46% increase in customer satisfaction, making it a key differentiator (https://www.risevision.com/blog/2023-digital-signage-benefits-statistics).
In short, digital signage makes retail spaces more interactive and efficient, driving sales and delighting customers. Its versatility is proven: InfoTrends found that 42% of customers bought unplanned items due to signage prompts (https://www.nowsignage.com/blog/retail-digital-signage-statistics), and Samsung research shows 70% of customers find it enhances their shopping experience (https://www.databeat.net/en/blog/benefits-of-digital-signage-in-retail). With the global market valued at $26.76 billion in 2023 and projected to hit $52.7 billion by 2032 (Grand View Research, https://www.grandviewresearch.com/industry-analysis/digital-signage-market), it’s clear that digital signage is a must-have for retailers in 2025 and beyond.
